May
31
The simplest way I have found to install Google Analytics in the blog is to use, suprise, surprise, a wordpress plugin:
http://www.joostdevalk.nl/wordpress/google-analytics/
All you need to do is enter your analytics code (which you get when you sign up for Google Analytics) and you’re set to go.
What I like about this particular plugin is that
- of course it adds the tracking code to each page, so you quickly see what traffic each page is getting, but also
- segments the outgoing clicks, so you can tell whether the click came from an article or a comment.
- gives you the option of tracking entire domains, rather than individual URLs — so e.g. if you are sending lots of traffic to different URLs on the same domain (affiliate marketing comes to mind;-), then you might not be interested too much in which particular page it went to…
- collects all your adsense into one directory.
lovely stuff — the question now is how to monetize that information, i.e. now that we know that there is lots of traffic, how do we use that information to alter pages, layout, design and content to drive more traffic to our blog.
So, right now I’d love to hear from a Google Analytics expert — any thoughts on this, how best to use this to drive traffic to your blog, how best to oursource Google analytics. If you prefer, we could do a quick interview over the phone and post the interview up here!
Veit
May
30
What keywords to target
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Right then, time for some audience participation.
What keywords should we target? The advice normally given falls into two categories:
Pick a niche (or keyword) that has lots of traffic (people are searching for it) and
- has no or very little competition (which you can easily find with the google keyword tool) OR
- has lots and lots of competition.
My view is that it all depends on your monetization strategy:
if you have very little competition, you are sitting either on an undiscovered gold-mine (and you’ll soon have lots of competition), so better exploit it fast or it’s just something that won’t make you any money (then again, if you’re clever with a bit of leverage, almost any traffic can be diverted to a money-making destination).
If on the other hand you are planning to make a living on adwords or affiliate commissions, you’re probably better off targeting keywords where you have lots of traffic and lots of competition. Lots of competition means that people are willing to pay lots of money for it. That means your adsense ads will actually be worth something. Take insurance as an example. You can buy dinner for a single click on those ads.
So, your input please: for our LessWorkMoreMoneyBlog project, what kind of keywords shall we target? Any keyword experts who want to give us their input?
Oh, btw, just to make sure that everybody understands that this is a learning-experiment, not a money-making experiment for myself — if we decide to have any adsense ads or similar on the site, we’ll be giving all money made to charity. And I’ll post the receipt on this site. This really is about learning and collaborating.
May
30
The target site…
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Hello everyone,
I’ve registered the name for the target site, it is
http://www.lessworkmoremoneyblog.com/
right now it’s not up (and those of you who’ve been following me on twitter will know that I’m still fuming — customer service, how NOT to do it!).
The title for the new blog is inspired by the fact that most of us want to work less and earn more money: after all, this experiment is about creating outsourcing-plans (so you can work less and earn more money by having all this great traffic) 
Right now I’m battling with the install of the blog over there (someone with legal background, can I openly mention the fact that the support-staff at hostgator and godaddy are, mhmm, not capable to help me with my particular query….)
Whilst we’re all waiting for this thing to go live, let’s all think of some key search-terms we want to rank high with in Google. (let’s focus on Google for the time being)
looking forward to your input
Veit
May
30
Welcome!
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Welcome to our
Organic Traffic Using Social Media!
collaborative experiment. The objectives of this experiment are twofold: we want to
- Develop/explore these techniques collaboratively, i.e. everybody (from newbie to expert) can and should contribute and
- Create blueprints which you then use to outsource the whole process, so you can focus on strategy, rather than doing lots of mechanical work…
In a bit more detail:
- everyone on this blog to contribute so we can all learn how to create large amounts of targeted traffic to our sites. So, please, everyone feel free/compelled to contribute. Just as a starting point, we are using 2 of Jeff Johnson’s tutorials. We’ll start with the social-bookmarking tutorial and then tackle the hyper-traffic video (they are hyper-linked in the blog-roll on the right hand side)
- we aim to end up with blueprints that we can use to outsource the whole process. So, technophobes, please stick around (and yes, your input will be valuable), you will end up with something you hand to your webpeople and/or outsource and you too end up with lots of lovely traffic to your site.
In practice what we’re going to do is set up a separate brand-new blog (which hence has no traffic whatsoever to begin with) and see what kind of traffic, and more importantly, search-engine ranking we can achieve within a week. Details to follow. So, welcome again, and let’s get going. looking forward to hearing/reading from you Veit