The simplest way I have found to install Google Analytics in the blog is to use, suprise, surprise, a wordpress plugin:
http://www.joostdevalk.nl/wordpress/google-analytics/
All you need to do is enter your analytics code (which you get when you sign up for Google Analytics) and you’re set to go.
What I like about this particular plugin is that
- of course it adds the tracking code to each page, so you quickly see what traffic each page is getting, but also
- segments the outgoing clicks, so you can tell whether the click came from an article or a comment.
- gives you the option of tracking entire domains, rather than individual URLs — so e.g. if you are sending lots of traffic to different URLs on the same domain (affiliate marketing comes to mind;-), then you might not be interested too much in which particular page it went to…
- collects all your adsense into one directory.
lovely stuff — the question now is how to monetize that information, i.e. now that we know that there is lots of traffic, how do we use that information to alter pages, layout, design and content to drive more traffic to our blog.
So, right now I’d love to hear from a Google Analytics expert — any thoughts on this, how best to use this to drive traffic to your blog, how best to oursource Google analytics. If you prefer, we could do a quick interview over the phone and post the interview up here!
Veit
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