What keywords to target
Filed Under Main Content
Right then, time for some audience participation.
What keywords should we target? The advice normally given falls into two categories:
Pick a niche (or keyword) that has lots of traffic (people are searching for it) and
- has no or very little competition (which you can easily find with the google keyword tool) OR
- has lots and lots of competition.
My view is that it all depends on your monetization strategy:
if you have very little competition, you are sitting either on an undiscovered gold-mine (and you’ll soon have lots of competition), so better exploit it fast or it’s just something that won’t make you any money (then again, if you’re clever with a bit of leverage, almost any traffic can be diverted to a money-making destination).
If on the other hand you are planning to make a living on adwords or affiliate commissions, you’re probably better off targeting keywords where you have lots of traffic and lots of competition. Lots of competition means that people are willing to pay lots of money for it. That means your adsense ads will actually be worth something. Take insurance as an example. You can buy dinner for a single click on those ads.
So, your input please: for our LessWorkMoreMoneyBlog project, what kind of keywords shall we target? Any keyword experts who want to give us their input?
Oh, btw, just to make sure that everybody understands that this is a learning-experiment, not a money-making experiment for myself — if we decide to have any adsense ads or similar on the site, we’ll be giving all money made to charity. And I’ll post the receipt on this site. This really is about learning and collaborating.
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